i-commerce, also known as “Interactive Commerce,” refers to a type of electronic commerce (e-commerce) that emphasizes user interaction and engagement. It involves online transactions where customers can actively participate in the shopping experience beyond just browsing and purchasing products or services. In i-commerce, interactions can include things like personalized recommendations, customer reviews, ratings, live chat support, virtual try-ons, interactive product demonstrations, and more.
I-commerce platforms aim to create a more engaging and immersive online shopping experience, often leveraging technologies like artificial intelligence, virtual reality, augmented reality, and chatbots to enhance customer engagement. The goal is to provide customers with a more interactive and enjoyable shopping journey, ultimately leading to increased sales and customer satisfaction.
In summary, i-commerce focuses on enhancing user interactions and engagement in online shopping, making it a more interactive and customer-centric experience compared to traditional e-commerce.
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